Cloverfield Destroying January Records
Paramount Pictures’ highly-anticipated Cloverfield dominated the box office its first day in theaters with an estimated $16.8 million from 3,411 theaters. Made for just $25 million (plus marketing costs), the J.J. Abrams-produced movie will easily beat the all-time 3-day January weekend record held by “Star Wars: Special Edition” ($35.9 million) and the 4-day Martin Luther King, Jr. weekend record held by Black Hawk Down ($33.6 million). Cloverfield’s three-day total should come close to $50 million, and the four-day should surpass the $50 million mark.
Daily Box Office for January 18, 2008
1. CLOVERFIELD -$16,750,000
2. 27 DRESSES -$7,650,000
3. THE BUCKET LIST -$4,150,000
4. JUNO -$3,060,000
5. MAD MONEY -$2,300,000
“Cloverfield” TV Spots
Two TV Spots of “Cloverfield”
Five young New Yorkers throw their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives.
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